All around the globe, retailers are creating exciting and colourful private label products and packaging. Thanks to PLMA's Idea Supermarket®, you can now see the best and most innovative examples of what supermarkets, hypermarkets, and retailers of all types are doing with their own brands. You can view the products of retailers which were presented on gondolas at the most recent PLMA trade show or access products by country, category or retailer name. To get started, enter your username and password.

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